Press kit
The marks, the words, and where to find us.
The emblem and the wordmark with the rules for using them, the palette and the type, the names and how to write them, our channels, and a contact who answers. Materials here are free for editorial use.
The marks
The emblem and the wordmark.
Two chevrons, one on top of the other, make the W. The emblem stands alone; the wordmark sets it beside the name. Use whichever fits the space, and never redraw either.
Using the mark
Clear space, minimum size, and the two grounds it lives on.
The rules are few and they are all about legibility. Give the mark room, keep it big enough to read, and put it on a ground it was drawn for.
Clear space: one chevron height, every side
Minimum size, on screen and in print
Do
- Use the two-tone emblem, the deeper blue on the left chevron and the lighter on the right, on light grounds; use the white emblem on dark grounds.
- Keep clear space around the mark equal to the height of one chevron on every side.
- Show the emblem no smaller than 24 px on screen or 8 mm in print; the wordmark no smaller than 96 px or 24 mm.
- Place the mark on a plain area of a photograph, or on one of the palette colours.
- Use the files on this page as supplied. Ask us for any other format.
Do not
- Do not rotate, stretch, skew, outline or add shadows, gradients or effects to the mark.
- Do not recolour the emblem, and do not set it in any colour outside the palette.
- Do not redraw the chevrons, change their proportions or separate them.
- Do not put the mark inside a shape, a badge or a circle, or lock it up with another logo.
- Do not use the mark to imply endorsement of a product or a service.
Palette
Two blues, a navy, and paper.
Type
A serif to say it, a sans to explain it, a mono for the figures.
A score built from promises kept.
Rent, a circle contribution, a loan instalment, a lock held.
830 / 1000 · TRUSTED · 15.0%
The names
How to write what we make.
Most errors in coverage are names. These are the ones that matter, and the mistakes we see most.
Boilerplate
About Wiremi, in two lengths.
Short
ABOUT 45 WORDSWiremi is a Canadian credit identity platform for people who move between countries. Operated by Fortress Algo Incorporated, a FINTRAC-registered Money Services Business, it turns rent, bills, loans and community savings circles into Community Credit, a score it lends against and that lenders can read with the holder’s consent.
Long
ABOUT 140 WORDSWiremi is a Canadian credit identity platform for people who move between countries. It turns the obligations newcomers already meet, rent, utilities, instalment loans and the rotating savings circles their communities have always run, into Community Credit, a proprietary score Wiremi underwrites its own lending against. Wiremi Verify opens that score to lenders, landlords and platforms, with the file holder’s consent on every request.
Wiremi is operated by Fortress Algo Incorporated, a company registered in Canada (Registry ID 4363756), licensed by FINTRAC as a Money Services Business (M23401666) and recognised by the Bank of Canada under the Retail Payment Activities Act (RPS0002269). It was founded by immigrant entrepreneurs and operates from Mississauga, Ontario, with offices in Port Harcourt and Buea. Wiremi is not a bank.
Where we are
Our channels, and the rooms we stand in.
Follow the company where it speaks, and find the events we are at, with the photographs from the ones we have already been to, in the newsroom.
Press contact
For interviews, demonstrations or a statement.
Write with your outlet and your deadline. We can put someone on a call within two working days, and demonstrate the app live.